Anna Keszeg

Anna Keszeg holds positions as an associate professor at the Institute for Theoretical Studies at Moholy-Nagy University of Art and Design, Budapest, and as an assistant professor at the Department of Communication, Public Relations, and Advertising at Babeș-Bolyai University, Cluj-Napoca. Her primary research interests lie in contemporary visual culture, particularly focusing on popular culture, television, fashion communication, and critical fashion studies. With a diverse academic background encompassing philosophy, history, Hungarian and French language and literature, she is committed to transdisciplinarity, seeking to contribute to a critical history of the present inspired by the works of Michel Foucault. Her fascination with somaesthetics is informed by contemporary practices in fashion design, notably sartorial practices. In 2022, she authored a Hungarian-language book examining the various media regimes within contemporary fashion. Her scholarly articles have been featured in journals such as the European Review, Cinema&Cie, Hungarian Studies, and the European Journal of Popular Culture.

Publications

• (2023) - “A divat bátorsága : Foucault és a relacionális materializmusra alapozott divat fogalma” Replika 129, pp. 87-103.
• (2022) - Divat-újratervezés : A kortárs divat médiaműködései (esettanulmányok). Budapest: Budapesti Metropolitan Egyetem.
• (2022) - “Exhausting Beauties, Fashion Faux Pas, and Sartorial Rights. How Fashion Shaped the Self-definition of Gen X, Y, Z? : A Case Study of Euphoria, Girls, and Sex and the City.” Acta Universitatis Sapientiae Social Analysis 12, pp. 77-96.
• (2021) - Keszeg, Anna, Hansen Kim Toft, Sándor Kálai. “From Remade Drama to Original Crime – HBO Europe’s Original Television Productions.” European Review 29: 5, pp. 601-617.